As a personal trainer you can consider yourself fortunate if you’ve had the opportunity to train clients over several years. Seeing them go through various life changing experiences such as a change of career or becoming a parent provides you with valuable insight into their motivations & challenges. You are able to share in the discovery’s that come the client’s way and witness exciting events. These things, and the day to day joys of supporting them, can provide plenty of moments that you’d surely remember for a very long time.

But what would encourage clients like these to stay with you for so long? Certainly, they’d have achieved their goals. At inspiring fitness we believe that there must be more.
Personal Trainer and client on ball

Besides helping clients achieve their goals, answer their questions and support positive change, what is also important is the nature of the experience that they come away with.

If this has been your experience then this article hopefully will encourage you to replicate this success with other clients. If this is relatively new to you then maybe you’ll find some inspiration here that will help you to bring some magic into your personal training.

Magic Moments: inspiring moments

What is a magical and inspiring moment?

Well, firstly to ‘inspire’ is to ‘breath life into something’. So, if a client’s experience is inspiring we’d expect it to breath life into them! We expect them to experience an increase in perceived energy and enthusiasm! They may have a sudden change in thinking. The magical inspiring moment could come as a complete surprise taking them ‘out of the box’ and offering a slightly different slant on their day-to-day experiences.

Creating Magic Moments:

I you have ever created a magic moment for your client then it most likely would have been a very simple thing to do, but not always obvious to realize. Creating magic moments doesn’t have to be complicated. Knowing your client loves apples and so giving them one on their next session could be enough to change their attitude towards their day. By now, you would have spent a good deal of time getting to know your clients well. Always looking for an inspiring opportunity to breath life into your session. Maybe you changed the scenery & location. Having a purposeful and engaging conversation and offering gifts are other ways to encourage some magic.

Becoming a cog:

It’s very easy over time to become a cog that just turns & provides a predictable function. If you remember the magic being there when you first started personal training and you are wondering where now it has gone then maybe it’s time to shake things up a little and pay a little more attention to what makes your clients human in the first place. What makes them tick?

More than…

At inspiring fitness we believe personal training is far more than meeting agreements, expectations & achieving goals. It’s more than getting fit, leading a healthier lifestyle & changing mindsets. It’s also about satisfying the desire to explore, learn, discover, grow, have fun, face challenges, experience wonder & more!

Look at two very different companies that are doing extremely well in a competitive market. Apple & Hamleys. Both have products to sell yet both ensure that the clients’ experience when they visit a store does more than provide a physical result. Whether you purchase or not, the experience you have if you visit one of these stores is most likely something you will talk about. You’ll come away not simply talking about what you may or may not have purchased but you’ll also remember the experience you had.

Take a moment to look at your clients with a fresh pair of shades on & explore how even a little magic can be invested in their sessions. We’re certain you’ll be pleasantly surprised by the results.

Hi I’m John Hill, personal trainer for Inspiring Fitness. I am also a key member of the support team and I specialize in marketing and client relationship building.

At Inspiring Fitness we are proud to support personal trainers to succeed in business. We offer;

• Guaranteed client enquiries for the life of your business
• Unlimited one to one personal support
• Continous investment in your growth & development